a unique blend of supported sensing
& website development
to step over the next threshold of visibility
Through conversations we build a shared awareness around the deeper, metaphoric and dream-like aspects of the work, as it’s about to emerge in the next cycle. We will practice listening, sensing, and when the right moment comes, naming patterns and metaphors that can represent the essence of the work.
In this level of the process we translate patterns and metaphors from Essence to a personality, including design elements (fonts, colors, symbols…), website structure (sitemap), functionality and content (words, images & media).
The sensing / listening process and the website development will support each other as two strands of one DNA.
Together we build a shared understanding of the essence of the work: Imagine the seed of a cherry tree dreaming of itself, in full healthy blossom, on a spring day ten years forward. Or maybe it is an apple tree, or an oak? What kind of birds will nest on it? Who will sit in its shade and what will they sing?
We search for images, metaphors and symbols that can represent the Essence of the work. What does this tree look like? What color are the flowers? How many branches are there, and what are the proportions of leaves to flowers? What shades of green and brown? What kind of curves?
We create a basic design and structure to present the work as a one-page website. Throughout this process we will keep evolving the writings, explanations, images, fonts etc. “I offer shade for those who need rest in summer… I offer walnuts, big and beautiful, which are good for your health… See how beautiful they look!”
Once we are happy with the overall feeling, we add all the pages. When the content is complete, we do a final refining. We will also learn how to work on the website, for constant updating, changing words, images, adding new quotations etc. A tree keeps evolving and changing, season by season, doesn’t it?
We will engage in weekly Skype sessions, over a period of 3-4 months (around 10 sessions). The first 3-4 calls are focused on sensing the Essence of the work and naming design elements. Then we will work on a one page prototype, changing and reviewing based on the overall feeling of it. With the design in place, we will create the website structure, extra sections and features.
In between Skype sessions you are asked to do some home work around content, and I will focus more on the technical side of the web development.
Towards the end of the process, we will start to work on the website together with the client. The aim is for the client to get familiar with editorial functions and build a relationship with the website as a living agent of communication. A Chinese proverb says: Tell me and I’ll remember for an hour; show me and I’ll remember for a day; let me do it and I’ll remember forever.
35€ per hour for personal and 45€ per hour for businesses, all the types of services included. Depending on the readiness of the content, a simple website can be delivered with 30 hours of work. For deeper explorations, customizations and special features like multi-lingual website, shopping cart, complex registration forms etc, it might need 50+ hours of work from my side. A general estimate for a personal website can be between 1200-1800 €. I can offer a more precise estimate when the scope of the work is clearer. If there are financial restrictions we might be able to work it out, by making the payment in multiple installments, or finding creative ways to spend less time on customizations. For those who have their source of income in Turkish Liras we can talk and decide on a different rate.
Aside from this, you will need to cover the cost of:
There is a proportion for live listening sessions, maximum 20% of the whole project. For a 40-hour project there will be around 8 hours of live connection / mentoring sessions. If the need exceeds this, additional sessions can be offered at the rate of 60€ per hour.
Well… yes and no. Our explorations of your work can lead us to find clear symbols, colors, design elements, fonts and other material that can shape a clear identity. If needed, I can also support with the design of logo, letter head, business card etc based on the same rate mentioned above. But this is generally not included in the main process.
This process does not include a focused search engine optimization service. The software and the code I am using is search engine-friendly. Through the process of making the website I can offer some basic suggestions on the dynamics of search engine optimization, to see whether you need it or not, and how you can proceed with it by yourself.
It is the same story for online marketing. I can offer you some basic guidelines to do it by yourself. Putting links to social media, or newsletter subscription forms are included in this process.
I highly encourage you to learn to work on your website by yourself. Training will be offered during the process, showing you how to modify, add or remove different sections of the website. For some structural changes you will need technical support. If it rests within the scope of the initial work, like fixing problems, there will be no additional costs involved.
In case you would like me to add new content, re-design some sections, add new features, it will be offered at a rate of 35€/hour (45€ for businesses). Of course we will negotiate this beforehand.
You can benefit from one of the support packages, which is designed for ongoing care and enhancements. Based on the project budget, a package is offered for free for one year after the website launch.